Creating a B2B customer persona is critical to developing a successful marketing and sales strategy. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.Understanding B2B Personas It includes information about their company, job responsibilities, goals, and challenges. Core elements of a B2B pe

Creating a B2B customer persona is foundational to developing a successful marketing and sales strategy. To succeed in B2B, you must know not just who the buyer is, but also what drives their business decisions.Understanding B2B Personas It includes information about their company, job responsibilities, goals, and challenges. What to include in yo

Whether it’s a startup or a large corporation, nearly every business relies on services that support growth. Understanding the types and value of business services can position your company for success. What Are Business Services?Business services refer to specialized tasks offered by individuals or firms to help other companies reach their goal